暨南经院学术系列活动
财贸系列 Seminar 第13 期
主题: Market Penetration and Trade Liberalization: Micro Evidence through Trademarks
主讲人: 荆然（对外经济贸易大学）
主持人：张萃
地点：88858cc永利官网（中惠楼）102室
时间：2021年5月27日（周四）19:30
摘要
This paper applies the framework from Arkolakis (2010) to study Chinese firms' behavior on market penetration. In this framework other than prices, firms endogenously choose how much efforts they spend on market penetration. The model predicts that as a country's output tariff reduces, more firms start exporting and previous exporters export more triggered by their better position in the labor market, as domestic firms' outputs reduce driven by import competition. All firms adjust their marketing efforts, measured the trademarks that they hold domestically and overseas. We take Chinese firms' overseas trademarks to establish the effect that market penetration takes in channeling trade liberalization to international trade. Making use of China's accession to the WTO in 2001, we provide clear empirical evidence for the model prediction. Chinese firms in sectors with larger import tariff reductions apply for more foreign trademarks.
★主讲人简介★
荆然，教授，毕业于加拿大英属哥伦比亚大学尚德商学院，现任对外经济贸易大学经济贸易学院国际贸易系系主任，对外经济贸易大学“惠园杰出青年学者”。主要研究方向为国际贸易和产业组织理论。荆然教授曾在Journal of International Economics, Journal of Development Economics, Journal of Law, Economics and Organization, Review of International Economics, 《经济研究》，World Economy, Review of Industrial Organization, CESifo Economic Studies等国内外期刊发表期刊论文，并曾受邀参加Handbook on the Economics of Retailing and Distribution和China's Trade Exchange Rate and Industrial Policy Structure两书的篇章写作。荆然教授曾两次荣获“安子介国际贸易研究奖”优秀论文三等奖，两次获得对外经济贸易大学“科研标兵”荣誉。曾主持国家自然科学基金青年项目和面上项目，其中青年项目在结项时获“特优”评价。
荆然教授曾为Economic Journal, European Economic Review, Journal of International Economics, 《经济研究》，Economic Inquiry, World Economy, Review of Development Economics, China Economic Review, Review of World Economics等多本期刊和科研基金担任匿名审稿人。
